The Cross Carline Electronic owner Support Guide (ESG) has been developed for Ford car owners. The guide gives owners detailed information about their Ford Car. In the Technologies section Ford Owners get access videos, images and animation that explain how specific Ford technologies work and how to use them. Ford owners can also compare their Ford car with competitor cars and are able to see the strength of their Ford car as well as the strength of the competitor vehicle. The messaging section of the guide gives customers information about fuel economic and environment friendly driving, driving safety, service intervals and product recalls. Registered Ford owners will be provided with the name of the app as well as login credentials via email.